CJ once said "I didn't get where I am today trusting the easy chairs." Joking aside, I didn't gain my marketing experience with agencies. I've learnt a lot about what works and what doesn't in senior marketing management positions using marketing budgets that I was directly accountable for. As an ex-channel marketer I've been on the receiving end of a lot of telemarketing agency's offerings. Put it this way, there are a lot of frogs to kiss out there!
Many agencies call a lead a lead, when quite apparently it is not a lead; it is a request for information. I don't class a request for a brochure as someone who has a requirement. I set clear objectives for each of the campaigns I manage, and closely monitor its progress to ensure those objectives are being met.
Many other agencies don't take the time to understand your objective. I insist on sitting down with you at the planning stage to advise you on the best method of communicating your message. I actively encourage you to come and spend time with our telemarketing team at the beginning of a campaign so they can benefit from your experience. I believe that by investing more time at the beginning of a campaign, you will benefit from my telemarketing partner's industry experience and yield far greater results.
Other agencies can all too easily let a campaign run to the end before they advise that maybe the data wasn't of the right profile for the campaign, or maybe the solution was being wrongly positioned. If a campaign is not achieving these objectives, then I will stop the campaign and look at the variables involved.
The main benefit of using captivate to manage your telemarketing campaigns is that I only use deal within the IT market. That means you will benefit from experienced telemarketers who know your market sector, who are au fait with speaking to senior IT decision makers, and who understand your technology.
Captivate's telemarketing services can
be used in several ways, including
- Customer satisfaction surveys
- Data cleansing and profiling
- Lead generation
- Direct mail follow up
- Seminar attendance generation
- Market research
