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e-marketing

The proliferation of the Internet has certainly provided marketers with a highly targettable and measurable medium. When approached in a strategic way, email marketing and a professional web presence combined with the right promotion can generate leads and awareness unlike any other marketing tool. Captivate works with trusted partners to provide the following e-marketing services:

Search Engine Optimisation and Search Engine Pay Per Click

The vast majority of Internet users use search engines to find what they are looking for. As such, it's vital that your web site has maximum visibility in the most relevant search engines. Working with a tried and trusted partner, I can increase the visibility of your site, and maximise it's presence on the web using various optimisation tactics that work.

Email Marketing

Covering direct email marketing and newsletters, capativate can assist you with email campaign planning, copy, layout and creatives, distribution, management and reporting.

Email List Sourcing

If you want an email list, ideally you should build one for yourself using information gained from your own marketing activity and customer base, and use selected opt-in industry email bulletins to target new prospects. However, if you are starting from scratch captivate work with a few selected companies that provide reliable permission-based email contact lists.

Content Development

Your web site is a window to the soul of your organisation and its content is critically important. Working closely with you to understand your objectives, I provide research, copywriting and maintenance services so your web site is up to date and always reflects the needs of your customers and your organisation's positioning.

Web Site Development and Design

I struggle to understand why its difficult to find phone numbers or names on many web sites - its criminal! Quite simply, your web site needs to let people know what you do, how you can help them and how they can get in touch with you. However, it shouldn't be just an online brochure, nor should it be so whizzy that people spend twenty minutes trying to find out what you do. Potential customers aren't your only audience either; you've got to consider partners, suppliers, employees and investors as well. Captivate can work with you to define your online objectives and create an effective online presence.

E-marketing Services

  • Web design
  • Content copywriting
  • Web tracking software
  • Search engine optimisation
  • Industry e-bulletins
  • E-newsletters
  • Opt-in email databases