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on tap marketing resource
copywriting
consultancy
design and print
e-marketing
event management
direct marketing
telemarketing
database management
advertising

 

direct marketing

Direct marketing is not rocket science. All you really need to do is send a simple and relevant message to a relevant audience. The more relevant the message to the audience, the higher response rate you will get. That said, achieving a good response rate is more difficult than it used to be, with IT directors getting 40 - 50 pieces of direct mail a week, not to mention the multitude of email marketing they will get. A tough way to get your message found and read, but as part of an integrated campaign it can achieve a high return on investment.

Think about how you respond (or don't respond!) to the messages you receive.

Scenario 1 - You receive a mailer or email, but you'll never need the sender's product or service. You stick it straight in the bin. This is really the fault of the marketing person who found you on a database in the first place, because you weren't a relevant contact. However, given a memorable message you might remember the company's name or what they do, and recommend them to someone else.

Scenario 2 - You receive a mailer or email that was memorable and eye-catching, and you have a potential need for the sender's product or service now or in the near future. You might give the company a call or get someone to do it for you. Perfect - a well-targeted and relevant communication, which put you in touch with a company who could potentially help you.

Scenario 3 - You receive a mailer from an existing supplier covering their portfolio of products and services. You buy a few bits from them already, but didn't realise they could supply something you need now. You trust them more than the unknown suppliers you've been evaluating, so you give them a call to discuss your needs. Existing customers are the easiest and most cost effective source of new business, and often the most overlooked as a prospect.

Direct marketing services

  • Contact list sourcing and preparation
  • Copywriting for direct mail and email
  • Concept, design and artwork
  • Print and distribution
  • Follow up and lead generation
  • Information request fulfilment