Captivate services:

• Sourcing of new profiled contact lists
• Contact cleansing and validation
• Market sector intelligence gathering and profiling
• Data preparation and management

Before delving into the thorny subject of databases, it's worth taking a step back and considering what the objectives of your company are. Is it your plan to penetrate existing customers with new or existing products and services, or are you looking for business from new customers? For any such strategy to be successful, databases, be they existing customer information or any newly purchased contact lists, need to be intelligent, profiled and accurate.

All too often, precious marketing budget is spent on creating a fantastic piece of direct mail or an email campaign, only for it to be sent out to an old or irrelevant database achieving little or no response. One might as well open the window and throw out money!

Having a clean and accurate database is essential to the success of any customer management or marketing activity, and maintaining such a database needs to be a continual and dynamic process. Depending on the marketing objectives of your organisation, this process should enable you to utilise highly profiled target databases as a starting point from which to inject marketing intelligence from your subsequent marketing activities.

For example, you purchase a database and conduct an email marketing campaign. Do you record who clicks through to a certain piece of information? Does this intelligence get fed back into your database so you can send even more relevant information next time?

If its new prospects that will fuel the success of your marketing strategy then I can source relevant and highly profiled data within any sector, enabling you to reach your target market and get the best out of your communications budget. For example, if your solution is only relevant to companies with an HP server infrastructure or a mobile workforce, then I can help you find a database of companies that meet these specific criteria.

And if like most organisations your strategic focus is to penetrate and increase the loyalty of existing customers then using a trusted telemarketing partner I can work with you to enhance your existing in-house database to become more valuable than any database you could ever purchase off the shelf.